The campaign to attract visitors to the Bisutería 2008 Costume Jewellery, Gifts, Decoration and Fashion Accessory Fair is up and running. The event is to be held at the Bilbao Exhibition Centre on October 25-27 next. This year's campaign features new actions including direct visits and personal contact with representatives of leading retailers along the Atlantic Rim, which is the event's natural area of influence.

The commercial team for Bisutería 2008 has already visited several regions to present this new edition of the fair to retailers. Highlights of the event include a new look in terms of stand design and construction and a new on-line image. The website has been expanded and redesigned, and the Bilbao Exhibition Centre is now offering a new exhibitor location service available via mobile devices. This service provides users with a simple connection through which they can seek out companies and products via their mobile phones by linking to http://mobile.bec.eu which makes taking part in the event considerably easier.

With all this, the 14th Bisutería fair this October will present the latest trends and collections for the coming season, and will once again bring together trade specialists, manufacturers, distributors, importers and retailers in an original, thoroughly updated showcase event.